Decision Making

We are the product of our decisions: we measure our identity and our character by the choices we make. Our decisions are largely made by our emotions and intuitive reactions, and not on the logical and rational bases that we would like to think.

Dr. Friedland guides clients to understanding their biases and reactions to make wiser decisions.

Recent Research

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Many people make decisions using one methodology. This article offers a way to consider more tools when deciding. “Deciding How to Decide” by Hugh Courtney, Dan Lovallo, and Carmina Clarke Harvard Business Review, Dec. 2013.

People’s decisions are not only influenced by the information they have on the subject, but our history, experiences and opinions. Quality decisions are more difficult to make when we are influenced by our biases – how the alternatives are framed, our perceptions and ability to tolerate risk, associating the decision with an existing category, anchoring the choice (focusing too strongly on one piece of information), etc. “The Art of Making Quality Decisions,” 12/11/08 Knowledge@Emory.

Moral reasoning and behavior is affected by emotions – fear, guilt, and love play key roles in moral action. “Emotions influence moral behavior” 2/26/11 United Press International.

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